Jeddah: GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, presents some tips on how to validate business ideas for those looking to venture into the business world. Additionally, the company’s mission empowers a global community of customers and entrepreneurs by giving them all the help and tools they need to grow online, in line with the Saudi Vision 2030.
Selina Bieber, GoDaddy’s Senior Director of Business Strategy, International Markets, said, “Minimizing the risk factors in building businesses has always been a challenge. This is why the more resources you use to test your idea, the less risky it will be when launched. Before deciding that the idea is not worth the investment, validate your business idea.
GoDaddy shares four easy ways to validate a business idea and help you minimize the risks involved in starting a business.
Figuring out who your target audience is and what they want is one of the easiest, cheapest, and fastest ways to validate your idea. By creating online surveys, you can ask all the questions that will help you better understand your audience’s needs and willingness to pay. You also have the option of asking for feedback that might help you improve your idea or re-evaluate it. This validation can be done simply by creating a Google Form or any other sophisticated survey tool such as Survey Monkey. Once you have your survey ready, it’s time to start implementing it and collecting feedback from your customers. In order to create a great survey, you need to make it mobile-friendly, let people know the length of the survey, keep it short, pay attention to design details, minimize the number of required fields, and avoid asking for information that you have already. . To reach your target audience, you might consider paying one of the social media influencers who have your target audience to create a quick survey or ask people to complete the survey for a giveaway.
Google Keyword Planner
Knowing the most popular words used by your customers will help you write your content. As a result, you can use Google Keywords, a powerful and free tool that helps you see the number of searches performed on Google per month, as well as all other relevant keywords used by users. Additionally, Google Keywords can help you write the best copy for your paid business based on what users are looking for. If you find that the search volume is very high for the product you are selling, it can give you some confidence in your product. However, keep in mind that high volume is not the only indicator of success, as it depends on the nature of the product.
Facebook and LinkedIn Ads
Social media platforms could be a powerful tool to use to filter your audience where you can launch an online campaign. All you have to do is create a new Facebook Page or LinkedIn Company Page. Customize your page and name it according to your brand guidelines (if you have any). Create one or two nice creative media files (videos or photos) for your campaign. You can also use GoDaddy Studio to create professional ads, branded content, and stunning stories in minutes. You can also create a targeted campaign based on your customer segment. Finally, run the campaign on the lowest possible budget for 10 days, then analyze the results to see how your idea is progressing. Later, when you start earning revenue from your products, GoDaddy can help you sell goods and services online or in person, as well as get online quickly through GoDaddy’s Websites + Marketing suite.
Google AdWords is a powerful tool that is relatively more expensive than Facebook or LinkedIn ads in some situations. However, it cannot be replaced by social media ads because it allows you to put your product or service in front of users who are actively looking for it with 100% willingness and in the mindset to buy.
GoDaddy empowers everyday entrepreneurs around the world to provide all the help and tools they need to succeed online. GoDaddy is where people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our clients the tools, ideas and people to turn their ideas and personal initiatives into success. To learn more about the company, visit www.GoDaddy.com.